www.meusite.org

Several years ago product is marketed to various market segments. Marketing is to create products first and find out market to sell their product later. But now company or people find “Hot Market” first then create “Hot Product” to supply hot market later. Innovation technology in horizontal wave, change how people life. What is Hot Market in future?  The answer   is Young Woman Netizen! Why is Young-Woman-Netizen  ”Hot Market”? Below are some of the why Young-Woman-Netizen is Hot Market (Philip Kotler, Hermawan Kartajaya):

1.  Young

Why marketers care about young people? Adult is more stable than young people. Adult didn’t easy to change their preference. They need yearly   to be loyal for some product. Meanwhile young people are easy to be intimidated by producer because young people didn’t have figure to follow and  they  think their parent taste is out of date. Celebrities can become their role model. They are easy and free to make decision about what they want. If Justin Bieber  is their idol so what Justin Bieber wears can be their outfit consideration or obsession.

2.   Woman

Why woman is a prospective market? If your family visiting Kentucky Fried Chicken restaurant, waiter never ask father to order but mother. Because father only cares about he himself and order for he himself only and let the rest order their choice. But if waiter ask mother then she will mention every meal their family love completely. Woman is a “big potential” market then.

3.   Netizen

Technology makes life easier. Years ago people went to traditional market to find stuff. Market at that time especially in developing countries are very shabby and dirty. People have sweat and the stench of fish. But lately it’s easy to buy something, simply by entering an order through their enriched Android OS gadgets which are injected with latest technology and simply by push the button or touch AMOLED screen gadget on Samsung Galaxy Tablet, Apple iphone or Blackberry Playbook. The simplicity in using gadget make life easier and consumers do their virtual shopping or transfer money using their credit card or PayPal Account.

Cutting edge technology produce people who are “autistic” in front of 3D smart television with wimax internet connection  or computer base gadget. They even work from their bedroom which well furnished with high end technology. They trade, spend and get money from internet. We call them “Netizen” instead of citizen. They are connected through virtual world and their identity is known by a little pinch of information with ambiguity in status statement. No matter what about your status is. You can “sign in” as a single, married or divorce status. Some people are proud to mention “complicated” about their status instead of they mention single or married status and also nobody care about your age, religion and citizenship. Whether you sign as a man or a woman, you are rich or poor. You will be “baptized” in the name of “nickname” by the system. Your house is your domain. URL is your address and all information imprison at server or cloud. People are more afraid of internet virus instead of HIV or HPV. If their computer system hacked and infected by computer virus, their welfare can be moved to somewhere account at virtual world. People must be well informed. Welcome to be Netizen. Next product which will be created should be Young Woman Netizen friendly.